Home staging has become an essential part of modern real estate marketing—especially for new construction, vacant properties, and homes listed in competitive markets. But beyond its value to sellers and builders, many people are curious about the business side of staging. Namely: What is the profit margin for home staging?
Whether you’re a builder evaluating the […]
If you’re preparing to sell a home in California—especially a newly constructed or vacant property—you may be considering professional staging. But one of the first questions sellers, builders, and developers ask is: How much does home staging actually cost?
While prices vary depending on the size of the home, its location, and the level of service […]
Home staging is all about creating a positive, lasting impression—and it starts the moment someone steps through the door. Whether you’re selling a newly built home or preparing a spec property for listing, presentation is key. One often-overlooked technique used by professional stagers is the 3 Foot 5 Foot Rule.
But what exactly does this rule […]
If you’re preparing to sell a new home—especially as a builder or developer—you’ve likely asked yourself: Is it better to show the home staged or empty? While it might seem logical that a clean, empty house allows buyers to imagine their own furniture in the space, the data and buyer psychology tell a different story.
Staged […]
In today’s competitive housing market, standing out is more important than ever. While location, price, and square footage have long played a role in a home’s appeal, there’s another factor that consistently influences how quickly—and for how much—a home sells: home staging.
For builders and developers, especially those marketing newly constructed homes, the question is often […]
When builders or developers are preparing to bring a new home to market, one common question arises: Is staging really worth it? After all, new homes are spotless, never-lived-in spaces with the latest features, layouts, and finishes. Isn’t that enough to make them shine?
As it turns out, the answer is a clear and resounding yes. […]
Staging a new house—especially one that’s never been lived in—may seem like a straightforward task. After all, it’s a blank slate, right? But that blank canvas can actually pose a unique challenge: without furnishings and design, it can feel cold, impersonal, and hard for potential buyers to imagine themselves living there. This is why model […]
Home staging is more than just decorating—it’s a strategic approach to showcasing a property’s best features and helping potential buyers imagine themselves living there. Whether you’re a builder preparing to list a new development or a real estate agent looking to move a property quickly, understanding what home staging includes can be a powerful advantage.
In […]
If you’ve been researching new homes or working in residential development, you’ve likely come across the term spec home. But what exactly is a new construction spec home, and how does it differ from a model or custom home?
In this blog, we’ll break down what a spec home is, how it fits into the builder’s […]
When it comes to selling a home, first impressions are everything. A beautifully staged property can attract more buyers, create emotional connection, and often lead to faster sales and better offers. But one question that often comes up—especially among homeowners and builders—is: Do realtors usually pay for staging?
The short answer is: it depends. While realtors […]
